The Business of Doula Care
Insurance reimbursement is creating new opportunities to expand access to doula care. But new payment models also bring operational challenges for independent doulas and organizations supporting them.
In this episode of GrowthDx, Ashley Kent sits down with Karen Laing of Okkanti to explore the business of doula care: credentialing, billing, working with health plans, workforce capacity and the infrastructure needed to scale without losing the personal relationships that define this work.
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A monthly dose of healthcare growth insights, including the industry shifts we're watching, what they mean for healthcare leaders, and practical perspectives on marketing, sales and growth.
What’s Covered in this Episode
From Private Pay to Insurance Reimbursement
How reimbursement changes the business model and expands access.
The Operational Side of Doula Care
Why credentialing, billing, documentation and payer relationships matter.
Building a Sustainable Workforce
What it takes to support doulas and increase capacity.
Scaling Relationship-Centered Maternal Health
How infrastructure can help preserve quality and trust while care expands.
About Our Guest
Karen Laing is CEO and co-founder of Okkanti, a technology platform supporting doulas and maternal health providers with operational tools and community partnerships. With more than 30 years in maternal health, Karen has worked as a midwife, doula and lactation consultant and founded Birthways, an early doula care organization. Her work focuses on improving access to relationship-centered care while building sustainable support systems for providers and families.
About GrowthDx
GrowthDx is Clearstart's healthcare thought leadership podcast, featuring conversations with the people closest to healthcare's biggest shifts. Hosted by Ashley Kent, Founder & CEO of Clearstart, GrowthDx gives healthcare leaders practical perspectives on where the industry is headed and what they need to prepare for what's next.
Get GrowthDx in your inbox.
A monthly dose of healthcare growth insights, including the industry shifts we're watching, what they mean for healthcare leaders, and practical perspectives on marketing, sales and growth.
