30% Patient Adoption Isn't a Win. It's a Problem.
Healthcare organizations can invest in digital engagement tools and still struggle to get patients to use them. When adoption is low, are we measuring success against the wrong standard?
On GrowthDx, Ashley Kent talks with Monica Bolbjerg of Qure4u about why a patient-facing product has little value if patients do not use it. They explore fragmented digital experiences, the gap between offering a tool and achieving meaningful adoption, and what it takes to make patient engagement work in practice.
Get GrowthDx in your inbox.
A monthly dose of healthcare growth insights, including the industry shifts we're watching, what they mean for healthcare leaders, and practical perspectives on marketing, sales and growth.
What’s Covered in this Episode
Why Adoption Matters More Than Deployment
A patient tool only creates value when people actually use it.
Questioning Low Engagement Benchmarks
Why commonly accepted adoption rates may fall well short of what healthcare should aim for.
Reducing Fragmentation
How too many disconnected patient tools can undermine the experience.
Understanding the Healthcare Buyer
What technology teams need to know about how healthcare organizations evaluate solutions.
About Our Guest
Dr. Monica Bolbjerg is Founder and CEO of Qure4u. A physician and digital health entrepreneur, her work focuses on improving the patient experience before, during and after a medical visit.
About GrowthDx
GrowthDx is Clearstart's healthcare thought leadership podcast, featuring conversations with the people closest to healthcare's biggest shifts. Hosted by Ashley Kent, Founder & CEO of Clearstart, GrowthDx gives healthcare leaders practical perspectives on where the industry is headed and what they need to prepare for what's next.
Get GrowthDx in your inbox.
A monthly dose of healthcare growth insights, including the industry shifts we're watching, what they mean for healthcare leaders, and practical perspectives on marketing, sales and growth.
